Everyone likes toys, right? No? Well, if not, then perhaps this commercial for Tatsunoko vs. Capcom: Ultimate All-Stars will change your mind:
No, your eyes do not deceive you; that is an action figure of the legendary Digger MegaMan Volnutt kicking some Tekkaman and Gatchaman butt with the aid of Street Fighter icon Ryu. Capcom says:
Our ad agency had the idea to create this stop-motion short (a la Robot Chicken) to celebrate the zanyness of the game. Since it wasn't something that I recall any other video game publisher doing before, we jumped all over the idea. We tried to keep it as true to the heroes' characteristics as possible, so you'll see some signature moves in there. You can see the spot in HD glory on USA, SyFy, Adult Swim and more starting next Monday.
With any luck, this kind of promotion will be just what Capcom needs to make a mark on the Wii.
In related news, if you pre-order at GameStop, you'll be privy to a set of of eight lenticular trading cards, each sporting one Capcom and one Tatsunoko fighter. There are twelve in all to collect, plus one-hundred limited 3-D foil-stamped cards, each bearing exclusive Japanese artwork and a message from Producer Ryota Niitsuma, complete with an actual handwritten signature.
You can get a good look at the cards and Niitsuma signing them here at Capcom*Unity.
Finally, if the GameStop idea doesn't appeal to you, or if you just happen to be in the Times Square area, you can join in the Tatsunoko vs. Capcom: Ultimate All-Stars launch party at the Nintendo World Store at Rockefeller Center from 11am to 3pm on Saturday, January 23rd. Capcom*Unity notes:
We'll obviously have a lot of TvC on display, plus exclusive give-aways (think posters, shirts, and our famous TvC towels), raffles, combo competitions, and if it's cold, maybe even some hot cocoa. I'll be there to staff the kissing booth (*note to health officials, there is no kissing booth), and producer Niitsuma-san will be on hand to autograph anything you can get in the door.
Capcom also says "cosplayers can cut in line, so if you've got one of these, it's time to bust it out of the closet." I don't know if they're serious about the line-cutting, though.